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Will the Airbnb model of consultancy disrupt the PR market?

Is the public relations agency dead? Clearly not as hundreds of successful firms around the world make decent returns for their partners and owners. Yet there are clear flaws in the structure that are allowing niche operators to disrupt the communications market. Having worked for five years for a large agency owned by an American conglomerate, then having founded another agency which is now wholly owned by an AIM-listed company, I’ve seen the pluses and minuses of the model. Clients are reassured by having strength in depth, there are economies of scale for services like media monitoring and there should be access to expertise that clients occasionally need but don’t always use. However, th

Former business editor launches independent consultancy - press release

Former national newspaper journalist and business editor, Jason Nisse, has left the agency he co-founded, Newgate Communications, to launch his own independent consultancy. The Nisse Consultancy will offer message and media coaching, strategic communications, advice on special situations and crises and campaign planning and execution. Jason will draw on over 20 years’ experience on “Fleet Street” newspapers, including six as business editor of The Independent on Sunday, as well as more than a decade in communications, to offer clients the best advice on their messaging and media relations. In early 2012, Jason as one of the founding partners of Newgate Communications and was instrumental in

© The Nisse Consultancy Ltd.

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