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'Tis Pity She's A Prime Minister

Good communicators make their audience identify with them. They want people to put themselves in their shoes, accept that they have thought long and hard about decisions and understand why they taking the actions they do? It’s called empathy. By that measure Theresa May is doing everything right. We feel the discomfort of being in those famous kitten heels. We have been taken through every blow of the Brexit negotiations. We have seen her attacked from inside and outside her party, by people she knew were critics and by those she thought were friends. So why don’t we empathise with her? The answer is one word. Pity. The vast majority of people – Labour or Tory, Remainer or Brexiteer – would

© The Nisse Consultancy Ltd.

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