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The Change Ain't Gonna Come

I have been watching the car crash that has been Change UK with interest – personally, as this was a movement I did want to support, and professionally, as it is a case study of how not to communicate in the modern era. We live in a fast-moving media age, with a voracious press, amplified on social media, than can turn even a minor error into a major disaster. Given that let me go through Change’s errors and where, in reflection, they could have done better: Launch. However much the launch of the Independent Group was not supposed to be either the Chuka Umunna show or the second coming of the Gang of Four (that’s the SDP, not the Maoists or the post-punk band), it came over as a mix of both.

© The Nisse Consultancy Ltd.

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