Search

No Bo Selecta

Its over a year since RBS first talked about launching a digital only bank with the brand name Bó. At the time I visualised a branding meeting in which a cynical Scottish banker asked if that was the entire name, why there was an accent and if it might be confused with either the Ikea rival Bo Concept or BO, common parlance for body odour? For people of a certain age, it also recalls the scatologically obsessed comedy show Bo Selecta which ran on Channel 4 from 2002 to 2004. Not deterred by any of those concerns, RBS has ploughed on and this week Bó - which they say means stay in Danish but nothing in English – was launched. Pretty soon issues with the name emerged – it means cow in Irish G

Boris, Barbra and the BBC

Labour has accused the BBC of bias after it ran a 2016 film of Boris Johnson laying a wreath at the cenotaph rather than Sunday’s shambolic performance. But the BBC may have done the opposition parties a big favour. Experts in managing bad news will tell you that one great technique is hiding in plain sight. You announce the news in a low key way, so it exists on a website somewhere that is public enough that when someone “discovers” it you can say “this isn’t new, we announced in two weeks ago”. The reverse of course can also be true. By trying to hide something you can draw more attention to it. In digital media this is known as the Streisand effect after the wildly unsuccessful 2003 attem

© The Nisse Consultancy Ltd.

  • LinkedIn - Grey Circle
  • Twitter - Grey Circle